They say that you have to enjoy the little things in life. At BYU, Valentine's week is not a "little thing," most likely due to the fact that it is the pressure cooker week for joining BYU couples in holy matrimony. After a large heart-shaped sugar cookie from Sugar and Spice, who could say "no" (to marriage, not the dirty deed).
Even the Honor Code Office joined in the festivites, reminding us with events like karaoke, smoothies, and pocket sized honor cards, not to mention the very phallic "honor hot dogs," and "measure up," that we should remain virtuous and out of bedrooms of the opposite gender.
A quote by a late prophet graced their tasteful banner, reading "Kissing has been prostituted and has been degenerated to develop lust instead of affection, honor, and admiration." (Spencer W. Kimball).
A large institution often undermines itself, as evidenced by the "Kissing Booth" held across from the "iHonor booth" on St. Valentine's Day.
Enjoy the little things.